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The latest investment secured by an aspiring contestant on Australia's Shark Tank program has sparked a war of sorts among the country's coffee pod manufacturers. On Tuesday night's episode Kane Bodiam, 34, secured a deal for a whopping 22.5 percent share of his iCapsulate business. The massive raise came just days after Bodiam's appearance on the popular show, where he revealed plans to start a new business in the Sydney market that would rival the likes of K-Mart and Woolworths. In the brief clip obtained by media outlets, Bodiam displayed plans to produce a product that had been designed by top executives from companies such as Starbucks and Apple. He also claimed that he had been close to securing a deal with K-Mart for producing and selling his iCapsulate blend of coffees.
iCapsulate stands to make its mark in the world of retail coffee by challenging established players such as Starbucks and K-Mart. Although it hasn't yet achieved financial success despite being on air for three months, iCapsulate is in the process of gaining enough followers to grow its presence in the market. For the company's part, it is yet to determine whether or not the business will achieve financial success. According to ratings by financial experts, the company is still a long way off from being able to come up with the kind of profits that many people are expecting. However, with the huge leap iCapsulate has made in becoming one of the most watched companies on television, it is no doubt that the company is on its way towards success.
The huge sale is the latest feather in the cap of iCapsulate, which in turn is making big moves in establishing itself as a leader in the industry. For one, the company is able to keep costs down, especially since it uses the best green coffee capsules available in the market today. Since there are a lot of retailers that sell coffee capsules in the retail market, the company is able to cut costs by having a private label. This means that unlike other retailers who have to use traditional packaging that bears their name and logo, they are free to choose to develop their own packaging design. With this, they are able to maintain control of their identity and retain their originality.
In addition to this, the company has made it big because of its marketing strategy. Since it sells its coffee in volumes, sharks cannot just select any beans from anywhere. To ensure that the beans they get are of high quality, they only purchase them from farms where the beans are harvested and processed at a remarkably low cost. This ensures that the consumers get a cup of high quality beverage at a very low price. This is how sharks are able to accumulate millions in sales within eighteen months.
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The company is also unique because it supplies coffee to Bodiam, an underdeveloped city located in Ethiopia. The reason why they decided to purchase beans from Bodiam was to secure the future supply of coffee to this developing country. If all suppliers continue to buy from outside of the area, then there will be less coffee produced in Ethiopia. By acquiring iCapsulate, the coffee chain in Ethiopia will be able to survive and grow stronger as more people realize its unique qualities.
The iCapsulate Coffee brand was developed by two men namely John Combs and Naomi Simson. Combs is a former salesman for Mr. Coffee, while Simson worked for IBM for five years. After leaving IBM, they both tasted coffee, which led them to develop a better way of brewing coffee. After using their experiences to come up with an effective yet low-cost method of making coffee, they began working together to develop encapsulate.